New SEO Content Funnel
From Google queries to ChatGPT prompts,structure your content for retrieval.
A practical 5-stage framework to make your site crawlable, trusted, cited, and conversion-ready across search engines and AI systems.
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GOAL
Make content crawlable, schema-rich, and AI-readable across all platforms.
KPIs
- Indexation & crawl rate
- Core Web Vitals score
- Zero-click impressions
ACCESS
Make content visible to crawlers + LLMs
STRATEGY
- ✓Improve speed & schema
- ✓Add schema & markup
- ✓Implement AI metadata
- ✓Strengthen site structure
- ✓Ensure mobile-first design
- ✓Target long-tail queries
Show implementation notes for access
This stage is most effective when you turn the strategy items above into repeatable checklists and measurable targets (KPIs). If you want, we can map this stage to specific pages on your site (service pages, blog clusters, tools, and conversion flows).
GOAL
Structure content for retrieval, citations, and frequent AI references.
KPIs
- AI snippet pulls
- Retrieval frequency
- Citation volume
VISIBILITY
Optimise for retrieval + citations
STRATEGY
- ✓Mirror AI prompts
- ✓Use lists & tables
- ✓Build topic clusters
- ✓Refresh evergreen explainers
- ✓Optimise for snippets
Show implementation notes for visibility
This stage is most effective when you turn the strategy items above into repeatable checklists and measurable targets (KPIs). If you want, we can map this stage to specific pages on your site (service pages, blog clusters, tools, and conversion flows).
GOAL
Convert AI-driven visibility into measurable, high-intent business actions.
KPIs
- Demo requests
- Branded searches
- Tool usage
ENGAGEMENT
Turn visibility into high-intent signals
STRATEGY
- ✓Target decision queries
- ✓Add proof points
- ✓Provide interactive tools
- ✓Showcase case studies
- ✓Simplify conversion paths
Show implementation notes for engagement
This stage is most effective when you turn the strategy items above into repeatable checklists and measurable targets (KPIs). If you want, we can map this stage to specific pages on your site (service pages, blog clusters, tools, and conversion flows).
GOAL
Maintain recurring AI mentions through refreshed, trusted, evergreen content.
KPIs
- Recurring mentions
- Domain authority
- Refresh rate
MOMENTUM
Keep content cited, refreshed & remembered
STRATEGY
- ✓Refresh content frequently
- ✓Publish on trusted sites
- ✓Track AI citations
- ✓Prune outdated pages
- ✓Leverage thought leadership
Show implementation notes for momentum
This stage is most effective when you turn the strategy items above into repeatable checklists and measurable targets (KPIs). If you want, we can map this stage to specific pages on your site (service pages, blog clusters, tools, and conversion flows).
Access. Authority. Action.
Want this funnel implemented end-to-end (content structure, schema, topic clusters, and conversion paths)?